Challenge:

Freestore Convenience Store, established in Empire Damansara since July 2022, is a trusted local shopping destination. The store sought to effectively promote its collaboration with Yipps through the Yipps Wanted Program, which is the first e-Rewards Mini Program in Southeast Asia.

Approach:

To highlight this innovative partnership, we created a simple 2D motion graphic animation that aligns with Freestore's brand identity. Utilising the store’s established line illustrations, the video promotes the how-to of the Yipps program, enhances infographic presentation and engagement with the e-Rewards initiative.