Challenge:

SteelPedia, a BlueScope initiative, is an architectural inspiration hub that showcases the innovative use of steel in architecture, buildings, and iconic landscapes. The platform explores aesthetic, structural, and architectural concepts, celebrating the collaboration among builders, rollformers, and architects. Our task was to highlight this collaboration, demonstrating how the industry's top builders lead and propel the industry forward.

Approach:

For the newly launched SteelPedia website, our strategy focused on creating SEO-friendly content that highlights the technical capabilities of steel architecture and the collaboration between industry leaders in bringing even the most ambitious architectural visions to life.